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Live Streaming is a great way to reach a Larger Audience

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Whether you’re refreshing your brand or reaching out for new clients, live streaming is a great way to inform, share your expertise, and interact with your market. I’m sitting in a downtown Austin wine bar with an array of monitors and blinking lights before me. We’ve just completed the second of ten one-hour live streams for a large data analytics firm. Each show features a panel of marketers sharing their experiences in today’s fast-changing, global landscape. There’s room for twenty audience members in the venue. But, the real story is the several thousand watching online from around the world. Straight…

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