Whether you’re refreshing your brand or reaching out for new clients, live streaming is a great way to inform, share your expertise, and interact with your market.

I’m sitting in a downtown Austin wine bar with an array of monitors and blinking lights before me. We’ve just completed the second of ten one-hour live streams for a large data analytics firm. Each show features a panel of marketers sharing their experiences in today’s fast-changing, global landscape. There’s room for twenty audience members in the venue. But, the real story is the several thousand watching online from around the world.

Straight from Web Analytics World, here’s five big reasons live streaming can work for you.

1. Planning an event? Reach a bigger audience.

Any event has geographical and physical restrictions no matter where it is. Streaming events and content live on the web makes it accessible to a worldwide audience. This means attendance to your content can surpass any capacity limitations a physical event would have.

2. A Live Streamed Internet Video Gives Your Content Urgency

If you are streaming content live for a one-time-only event your stream becomes a rare and urgent entity. Online users take passive action towards content they can access on a regular basis, but if your stream is only available at one moment in time its urgency can create quite a stir on the web.

3. Live Streaming Internet Video Can Whip Up Online Interaction

Live streams are a great way of boosting interaction between you and your potential clients. If your content is interesting to individuals in your niche or just a curious topic to outsiders you will be given the opportunity to engage with prospective clients who previously may not have thought about contacting you.

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4. A Live Streamed Internet Video Could Open Opportunities For New Revenue

A free live stream could allow you to interact with new clients and create new business opportunities, while you could also charge for access to your stream, which could bring in extra revenue. Don’t forget if your stream is of a physical event you would be able to charge both an admission fee for the physical attendees and another for online attendees.

5. Live Streaming Internet Video Could Make You Stand Out From The Crowd

Streaming live events and content could give your brand or business a fantastic point of differentiation. Live streamed events, whether it’s a Webinar, conference, or just an informal tutorial chat are not something that is being used by many organisations. If you could take this innovative use of Internet video and steer it towards your organisations marketing aims then you could really start to set yourself apart from the rest of the competition.

Tall Tale Pictures helps you tell your story through video. We’ll share success stories and help you build a plan to expand your brand and audience.

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